Keyword research is essential to increase organic search traffic if you want to develop targeted traffic streams to your website. Keyword research is basically the process of discovering the right keywords and phrases your target audiences are using to get any product or service. 

Mostly finding the keywords is not enough to benefit from the results of search engine optimization. You also need to check them against which keywords are commonly used among your target audience. Therefore, there are a great number of keyword research tools providing both suggestions on keyword search data and analytics to give you an idea about traffic volumes related to search results.

Keyword research tools and SEO tools are helpful for data marketers and businesses to gather essential data that can be used to obtain a better fit between your prospects and services. It is a great way to audit your services and website traffic most effectively.

If you desire higher rankings in search engines and more traffic to your website, you need to know how to choose the right keywords and how to benefit from the best keyword research tools.

Top 5 Keyword Research Tools for Best SEO Practices

Here we guide you about the keyword research tools with best practices in 2021. Read this article carefully to get general information about what features they are offer and how to choose the most effective one to meet your business needs for increasing traffic and sales on your website.

Traffic growth on a website depends on an expert keyword research tool offering well-organized SEO, intelligent strategies, and on-site optimization.

Google Keyword Planner

Keyword Planner offered by Google helps businesses and advertisers research keywords for search campaigns. It also helps them see estimates on the number of searches a keyword gets and the average cost for the ad to target them.

Unlike other paid options, Google Keyword Planner runs free and it only requires an account on Google Ads. After completing the account setup, you can discover new keywords or upload existing keywords to get search volume and performance forecast.

Ahrefs

With Ahrefs, you do not need to be an SEO expert to increase your traffic and get higher rankings on search results. Its Keyword Explorer tool helps you discover lots of effective keyword ideas, analyze their ranking, and estimate their traffic potential.

Through a massive database of more than 7 billion keywords, Ahrefs can be a great option for you to get intended results on keyword research. This tool gives you detailed information on each keyword, search volume, and how many backlinks you need to rank higher on various platforms. When you type a keyword in the search box, Ahrefs also gives you a list of keyword suggestions and ideas.

Ahrefs offer several plans with various features and pricing. You can check out them to choose the most effective and useful plan to meet your keyword research needs.

Serpstat

Another excellent keyword research tool is Serpstat which is a growth hacking tool for SEO and keyword analysis. You can use this tool to expand your online presence by benefiting from its massive keyword database for SEO and PPC campaigns.

The most favorable feature offered by Serpstat is its Competitor Graph that visualizes your competitors’ experience in attracting leads with organic or paid search. It means that you can track what your competitors do to improve their content and increase leads to their website.

Serpstat is an all-in-one SEO platform providing its clients with a number of distinctive features to fulfill their keyword research needs and desires. There are several plans offered by Serpstat for both SEO-individuals and industry leaders.

SEMrush

When you search for an experienced keyword research tool, it is impossible not to see SEMrush on the lists. It is another all-in-one marketing toolkit for digital marketing professionals. If you are looking for a complete SEO tool to improve your SEO rankings and increase leads, SEMrush is a perfect option with various effective services.

Through its user-friendly interface, it is quite fast and simple to get an overview of everything you need to know about a keyword. You can check out monthly search volume, trend keywords, and similar keywords you might want to use.

Along with its analytics on organic search results, you can also see your competitors’ keyword data and organic traffic metrics. SEMrush introduces the keywords that your competitors rank for. This is a great opportunity to compare your content with your competitors to see which keywords are trend and bring more leads. You can also read Semrush vs. Ahrefs article to choose the right tool for you.

AnswerThePublic

If you are just getting started with keyword research and SEO, AnswerThePublic is a great choice with its innovative solutions to take action faster. You do not even have to register to use this tool. You can just type a keyword and see what you need to know.

AnswerThePublic is a practical keyword research tool showing what content is ranking for any keyword and keyword suggestions to enhance the relevance of your SEO campaigns. If you want to use this tool on a regular basis, you need to create an account to upgrade your plan.

Conclusion

Through an effective keyword research tool, you can figure out what topics people are searching for and what keywords are top-performing to increase leads.

There are several tools offering keyword research and SEO to discover the most trending and relevant keywords to develop your business through enhancing your content.

By using those tools, you can also have an opportunity to compare your content with your competitors and understand how to organize your campaigns to attract more people.

Ramy Ayoub

The post Best Keyword Research Tools for SEO in 2021 appeared first on Ramy Ayoub.

In a low-demand context, hotels need to focus on maximizing their conversion rate. A proactive sales strategy augmented by Artificial Intelligence (AI) proves instrumental to navigate these difficult times.

Practical Ideas to Increase Direct Conversion Rates

In these low-demand times, every reservation counts. Just making hotel direct booking easy from a technical perspective is not enough. If you want to increase conversion, you need to convince hesitant customers and make sure that no potential customer leaves your website without booking.

This article will give you practical ideas and examples of how smart hotels leverage human common sense and some artificial intelligence (i.e. chatbots) to increase their direct conversion rate.

1. Focus on Hesitant Customers & Help Them Choose Your Property

Hotel self-service direct booking strategy is no longer sustainable. Hotel direct booking strategies used to rely only on highly motivated customers that would go to the hotel website, make the effort to spend time looking for the information they needed, and eventually click on book now or leave.

Before 2020, hotels could perfectly live only with this type of self-service approach to sales. Demand suddenly shrunk due to COVID -19, so hotels needed to set up proactive sales processes to capture the hesitant & lazy customers that they can no longer afford to ignore.

Rethink Your Content From Your Customers’ Perspective

The first thing you need to do is to rethink your content from the customer perspective. Instead of only having a one-size-fits-all website; why don’t you try to adapt your content based on your different customer profiles. This would make it easier for customers to “connect” with your content and for you to push the right arguments to convince specific traveler segments. For more details see this quick tutorial on how to make hotel content and sales process more engaging.

Video: Tip to Increase Your Hotel Direct Sales: Leverage Customer Personas

Joie de Vivre Hotels is a good example. Online visitors can engage with their website and signal what is important for them and get the right argument to book.

On Joie de Vivre Hotels website customers can access content based hotel amenities but also based on their interests.

Chatbots Help Your Customers Find The Right Information Instantly

Some travelers have precise doubts and require answers that might not be on the hotel website because too much information kills information. That’s where chatbots become essential, since most customers won’t call your hotel. Chatbots conversational format makes it effortless for customers to instantly access the precise hotel information they need to be reassured and make a purchase decision. On top of delivering information, chatbots are actively guiding customers through the booking process.

Chatbots deliver highly relevant content instantly and on-demand.

2. Re-Engage Customers That Didn’t Complete Their Direct Booking

It is important to make sure to re-engage customers that have stopped somewhere in their booking process.

Create a Proactive Sales Follow Up Process

The key to maximizing conversion is to master the concept of a qualified lead. Sometimes anonymous visitors on your website will turn into customers immediately and that is great. Some other times anonymous visitors are not ready to book, but can still share valuable information with you such as their name, contact details, key interests, dates of stay, etc. In that case, they become qualified leads. Remember that traffic is expensive and you can’t let them go just like that! You must proactively follow-up on by email or phone. See below an example of a booking request sent to staff by a hotel chatbot. With this summarized information hotel sales team can easily follow up on booking requests that weren’t converted automatically.

Hotel Sales Follow-up Best Practices

Many hoteliers used to rely only on website conversion because they did not have the necessary human resources to follow up manually on the leads that originated from their chatbots. In 2020, chatbot providers, such as Quicktext, are able to integrate with email automation solutions & CRM so that customers can be proactively reengaged with a relevant email (in accordance with GDPR principles your chatbot must, of course, capture customer opt-in).

Customers will welcome your email as long as you follow certain best practices:

Summarize the Customer’s Request
Customers must be able to instantly recall your hotel and their search.

Make an Attractive Offer & Direct Link to Your Booking Engine
Keep things extremely simple and clear. Focus on relevant options & bestsellers. Avoid giving too many choices.

Use the Right Arguments
If the customer asked details about breakfast to your chatbot, it is probably important to leverage it in your follow up email. Here the best thing to do is to identify your key selling points and the benefits you can offer to direct customers and use them based on what is relevant for them.

If you want to sell your hotel rooms you need to do more than display them and expect customers to buy. If you want to succeed you need to convince your customers. At the end of the day, booking a room is like a love relationship: you don’t need to be the best looking hotel, but you definitely need to be the one that makes each customer feel that you are the best possible match for one night or more.

Ramy Ayoub

The post Practical Tips to Increase Hotel Sales When Demand is Low appeared first on Ramy Ayoub.