Google Ads Archives - Ramy Ayoub https://ramyayoub.com/tag/google-ads/ Is a Marketing Professional, Entrepreneur, and Digital Transformation Expert Tue, 20 Jun 2023 19:31:15 +0000 en hourly 1 https://wordpress.org/?v=6.3.4 https://ramyayoub.com/wp-content/uploads/2023/05/cropped-Ramy-Ayoub-Marketing-Expert-modified-32x32.png Google Ads Archives - Ramy Ayoub https://ramyayoub.com/tag/google-ads/ 32 32 218339335 The Benefits Of Automated Advertising in Search Engines https://ramyayoub.com/the-benefits-of-automated-advertising-in-search-engines/ https://ramyayoub.com/the-benefits-of-automated-advertising-in-search-engines/#respond Tue, 09 Nov 2021 12:50:46 +0000 https://ramyayoub.com/?p=87375 The Benefits Of Automated Advertising in Search Engines

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Reaching potential travelers exactly at that point in time when they’re searching online for the best offer. To succeed these days as a travel company on search platforms, you need to be rapidly adapting to changes. Using search technology & software can help you with this. Here, you will find how to automate your search campaigns in Google plus the benefits for your company.

Why Automation Is Necessary For Your Company

Within the travel industry, there are a lot of different factors that can affect whether or not somebody will book a hotel or a holiday with your company. These factors range from the most obvious reasons, such as the weather and facilities, to the more obscure ones, including customer’s budget and availability on the day they want to travel. To make matters more complicated, the intensity of each of these factors are constantly changing, hour-to-hour, day-to-day.

To optimize your paid search campaigns in Google Ads, it is recommended to work with a software automation tool, for example, Achieve. Such a tool can help you to provide more control over your budget and conversion rate, providing a higher return-on-investment and more consistency in your paid-search performance.

4 benefits of automating your search campaigns

Below you find 4 tips how to automate your search campaigns in Google.

1. Large-Scale Advertising

Do you want to create a single campaign for each destination or each hotel? It can be time-consuming to create and manage this within your Google Ads account. With the help of software you can make it happen without any technical knowledge. Such as going from a feed to dynamic advertising or instantly optimizing your feed for ads of all of your travel offers. Is there a new destination or hotel in your offer? You can automatically scale this up with the use of software to manage your search campaigns more efficiently.

2. Dynamic Extensions Tailored to Your Travelers

Automating extensions make it possible to get very relevant ads with higher click-through rates. Think for example of site links in Google Ads where the best-rated hotels are shown when a traveler searches for a destination in a specific region, or specific facilities of the accommodation when a traveler searches for the exact hotel. These extensions can be maintained dynamically and software can help you looking for the best match between ads and extensions.

3. Relevant Ad Copy

When creating ad texts, specific characteristics can be included in texts about the accommodation or destination that you want to advertise. For example, you can think about adding real-time prices, reviews and the number of trips to a destination. If you have this kind of information as a company, you could be able to keep this content dynamically up to date.

 

Relevant Ad Copy

The software can also give you suggestions for splitting off ad groups. This makes ad texts even more relevant. An ad group for “travel to Turkey” can split up based on user searches for “Holiday Turkey”, “travel Turkey”, “cheap travel Turkey”, etc. These new ads will be kept up to date by your software.

4. Automated Keyword Management

When creating your campaigns, the right search terms for you will be provided by your software. But you can also automatically exclude search terms that don’t match the targets of your campaigns. With a tailored algorithm you can exclude these keywords, for example, if they don’t receive a minimum amount of clicks or conversions.

So start automating your Google Ads campaigns today. Work with a software automation tool can save you time, make the information you display more relevant for your targeted travelers and ultimately this will lead to an optimization and therefore increase of your return on investment.

 

Ramy Ayoub

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]]> https://ramyayoub.com/the-benefits-of-automated-advertising-in-search-engines/feed/ 0 87375 Best Keyword Research Tools for SEO in 2021 https://ramyayoub.com/best-keyword-research-tools-for-seo-in-2021/ https://ramyayoub.com/best-keyword-research-tools-for-seo-in-2021/#respond Thu, 24 Jun 2021 04:06:06 +0000 https://ramyayoub.com/?p=87253 Best Keyword Research Tools for SEO in 2021Best Keyword Research Tools for SEO in 2021 Best Keyword Research Tools for SEO in 2021 Best Keyword Research Tools […]

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Keyword research is essential to increase organic search traffic if you want to develop targeted traffic streams to your website. Keyword research is basically the process of discovering the right keywords and phrases your target audiences are using to get any product or service. 

Mostly finding the keywords is not enough to benefit from the results of search engine optimization. You also need to check them against which keywords are commonly used among your target audience. Therefore, there are a great number of keyword research tools providing both suggestions on keyword search data and analytics to give you an idea about traffic volumes related to search results.

Keyword research tools and SEO tools are helpful for data marketers and businesses to gather essential data that can be used to obtain a better fit between your prospects and services. It is a great way to audit your services and website traffic most effectively.

If you desire higher rankings in search engines and more traffic to your website, you need to know how to choose the right keywords and how to benefit from the best keyword research tools.

Discover How Being Insights Driven Can Leverage Growth

Our leading industry experts will be discussing what you really need to know to future-proof your organizational success, using the valuable business insights at your fingertips.

Top 5 Keyword Research Tools for Best SEO Practices

Here we guide you about the keyword research tools with best practices in 2021. Read this article carefully to get general information about what features they are offer and how to choose the most effective one to meet your business needs for increasing traffic and sales on your website.

Traffic growth on a website depends on an expert keyword research tool offering well-organized SEO, intelligent strategies, and on-site optimization.

Google Keyword Planner

Keyword Planner offered by Google helps businesses and advertisers research keywords for search campaigns. It also helps them see estimates on the number of searches a keyword gets and the average cost for the ad to target them.

Unlike other paid options, Google Keyword Planner runs free and it only requires an account on Google Ads. After completing the account setup, you can discover new keywords or upload existing keywords to get search volume and performance forecast.

It is also possible to customize your plan by narrowing your target audience according to the location or grouping the keywords. This tool regularly updates its database based on the current market conditions and its performance estimates are refreshed accordingly. Tap into Google’s extensive keyword database to lead more traffic and sales on your website.

Best Keyword Research Tools for SEO in 2021

Ahrefs

With Ahrefs, you do not need to be an SEO expert to increase your traffic and get higher rankings on search results. Its Keyword Explorer tool helps you discover lots of effective keyword ideas, analyze their ranking, and estimate their traffic potential.

ahrefs keyword research

Through a massive database of more than 7 billion keywords, Ahrefs can be a great option for you to get intended results on keyword research. This tool gives you detailed information on each keyword, search volume, and how many backlinks you need to rank higher on various platforms. When you type a keyword in the search box, Ahrefs also gives you a list of keyword suggestions and ideas.

Ahrefs offer several plans with various features and pricing. You can check out them to choose the most effective and useful plan to meet your keyword research needs.

Serpstat

Another excellent keyword research tool is Serpstat which is a growth hacking tool for SEO and keyword analysis. You can use this tool to expand your online presence by benefiting from its massive keyword database for SEO and PPC campaigns.

The most favorable feature offered by Serpstat is its Competitor Graph that visualizes your competitors’ experience in attracting leads with organic or paid search. It means that you can track what your competitors do to improve their content and increase leads to their website.

Serpstat allows you to determine the value of keywords and enrich your content with ads including the top-performing keywords. You can compare any keyword to various performance indicators such as cost-per-click, number of search results, or search volume.

Serpstat is an all-in-one SEO platform providing its clients with a number of distinctive features to fulfill their keyword research needs and desires. There are several plans offered by Serpstat for both SEO-individuals and industry leaders.

SEMrush

When you search for an experienced keyword research tool, it is impossible not to see SEMrush on the lists. It is another all-in-one marketing toolkit for digital marketing professionals. If you are looking for a complete SEO tool to improve your SEO rankings and increase leads, SEMrush is a perfect option with various effective services.

Through its user-friendly interface, it is quite fast and simple to get an overview of everything you need to know about a keyword. You can check out monthly search volume, trend keywords, and similar keywords you might want to use.

Along with its analytics on organic search results, you can also see your competitors’ keyword data and organic traffic metrics. SEMrush introduces the keywords that your competitors rank for. This is a great opportunity to compare your content with your competitors to see which keywords are trend and bring more leads. You can also read Semrush vs. Ahrefs article to choose the right tool for you.

AnswerThePublic

If you are just getting started with keyword research and SEO, AnswerThePublic is a great choice with its innovative solutions to take action faster. You do not even have to register to use this tool. You can just type a keyword and see what you need to know.

AnswerThePublic is a practical keyword research tool showing what content is ranking for any keyword and keyword suggestions to enhance the relevance of your SEO campaigns. If you want to use this tool on a regular basis, you need to create an account to upgrade your plan.

Conclusion

Through an effective keyword research tool, you can figure out what topics people are searching for and what keywords are top-performing to increase leads.

There are several tools offering keyword research and SEO to discover the most trending and relevant keywords to develop your business through enhancing your content.

By using those tools, you can also have an opportunity to compare your content with your competitors and understand how to organize your campaigns to attract more people.

 

Ramy Ayoub

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